Critical evaluation of the marketing mix

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Critical thinking

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In this Article, we look at the marketing Mix Revisited: Towards the 21st Century marketing, by Constantinides, and critically analyse it, and been aware of the current standings of the marketing.

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analysis and evaluation of current marketing mix Various researchers have concluded that although the 4Ps marketing mix framework stand as a dominant marketing management paradigm, it took criticism throughout the years (Constantinides.

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Critical evaluation of the marketing mix
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Marketing Management by Philip Kotler (11Th Edition) |authorSTREAM